Sonoma County Pride Festival 2025
Forty & Fierce: A Ruby Celebration of Pride
Old Courthouse Square, Santa Rosa
Saturday, May 31, 2025 | 11:00 AM – 5:00 PM
Celebrating 40 Years of Pride, Power, and Progress
Sonoma County Pride turns forty — and we’re throwing the boldest, brightest, and fiercest celebration yet!
After the parade, continue the celebration at our Love in the Square community festival, where the heart of Santa Rosa transforms into a vibrant hub of love, unity, and empowerment. Explore Fourth Street and Old Courthouse Square and discover a curated marketplace of local vendors offering everything from handmade art and clothing to gifts and Pride gear. Learn about important causes from nonprofit organizations, dive into tips on water conservation and recycling, and connect with the people doing critical work to strengthen our community.
This festival is a space for everyone — LGBTQIA+ community members, allies, families, and friends alike. Whether you come for the music, the connection, or the unapologetic self-expression, this is your space to show up, speak out, and sparkle hard.
And of course, make sure to satisfy your cravings with a delicious variety of bites and treats from local food trucks and snack vendors throughout the square.
Don’t miss your chance to be part of this milestone day — filled with connection, celebration, and pride. We can’t wait to see you at Old Courthouse Square in Santa Rosa!
2025 Main Stage Entertainment
Headliner: Betty Who
Pop star. Broadway powerhouse. LGBTQ+ trailblazer.
Australian-American artist Betty Who leads this year’s Pride stage with an electric headlining set you’ll never forget. From her viral anthem “Somebody Loves You” to her latest soul-baring album Big, Betty is the voice of empowerment, celebration, and queer joy. A longtime ally and icon, she’s lit up stages around the world — and now she’s coming to Santa Rosa to light up ours.
David Hernandez
From American Idol finalist to international LGBTQ+ advocate, David Hernandez is known for his soaring vocals, magnetic stage presence, and heartfelt songwriting. His music bridges pop and soul, celebrating the journey of self-love, perseverance, and identity. Whether performing for packed arenas or Pride celebrations across the country, David brings raw emotion and show-stopping talent every time he hits the stage.
Gloomy June
Gloomy June
Meet gloomy june — San Francisco’s indie-pop dream team blending moody synths, punk attitude, and queer storytelling. Known for turning vulnerability into dancefloor catharsis, they’ve played everywhere from SXSW to legendary DIY venues like 924 Gilman. Their debut LP drops this June, and you’ll get a first listen live at Pride. Bring your feels. Bring your friends. Get ready to move.
Ruby Red Monroe – Host & Performer
Ruby Red Monroe – Host & Performer
Fierce. Fabulous. Fearless. Ruby Red Monroe is your master of ceremonies and the heartbeat of the festival. With her signature sass, stunning style, and commanding charisma, she’ll be keeping the crowd hyped, the show running smoothly, and the glitter flowing. Expect quick wit, bold looks, and a drag performance that brings the house down.
Cheer SF
Flips, stunts, and fierce spirit with a purpose.
Back by popular demand, Cheer San Francisco brings high-flying cheer energy to the Pride stage. For over 40 years, they’ve raised awareness and funds for LGBTQIA+ causes through the Cheer for Life Foundation. Get ready for pyramid-building power and unapologetic joy that lifts us all higher.
DJ Rotten Robbie – Opening & Closing Sets
DJ Rotten Robbie – Opening & Closing Sets
The legend. The vibe curator. The one who makes the dancefloor pop off. DJ Rotten Robbie has been setting the tone for Northern California’s queer nightlife for decades. He’ll be spinning you into celebration mode with disco, house, pop bangers, and Pride anthems — opening the day with a bang and closing it with pure magic.
Knowing Our LGBTQIA+ History Illuminates the Path to Our Future
Take a journey through time and discover how Sonoma County became a beacon for the LGBTQIA+ community — and how the bold spirit of those who came before us continues to light the way forward today.
Since the 1970s, Sonoma County has been a welcoming home where LGBTQIA+ culture and activism have flourished. Sparked by the Gay Liberation and Lesbian Feminist movements, local leaders, grassroots organizations, and vibrant social circles transformed our towns, creating spaces where we could live authentically, build businesses, and proudly exist in the public eye. People moved here from across the country seeking the freedom and acceptance that Sonoma County fostered — and that we continue to celebrate today.
Did you know?
In the 1960s, Guerneville was home to one of the region’s first gay and lesbian bars.
In the mid-1970s, a lesbian trucking team — yes, a full 18-wheeler operation! — ran as part of the Red Clover Workers Brigade in Santa Rosa.
By the late 1970s, gay men from across the country flocked to the Russian River to live, love, and celebrate in community.
The devastating impact of the AIDS epidemic changed our community forever — teaching us how to care for one another with profound compassion and resilience.
The International Intersex Movement traces its roots right here, beginning in Sonoma County.
This year, our North Bay LGBTQIA+ Timeline highlights the transformative decades of 1970 through 1990. Explore a powerful collection of images and narratives that bring our shared history to life — and deepen your experience of Pride 2025.
Do you have photos, memories, or stories to share?
We would love to hear from you! Email us and help keep our community history alive.
Don’t miss the Sonoma County Pride Artwalk. In its thrid year, the expanded artwork features unique and creative products created by mostly local artists and craftspeople. Whether browsing or shopping you’re sure to find something unique and fabulous.
The Sonoma County Pride planning committee is working hard to finalize details for this year’s Pride events. Once we have finalized the details we will publish FAQs and answers in this location. Thank you for your patience.
Are Dogs Allowed? – dogs are allowed so long as they are on a leash and well behaved. Owners are responsible for cleaning up after them. Please take into consideration that we expect a very large crowd and there will be music and controlled chaos.. Some animals might be stressed.
